Authors: Maryam Ghasemi, Sareh Shakerian
This study explored what motivates primary health care workers in Tehran. Most participants said financial incentives matter the most, especially having a stable salary topped up with performance rewards. Even so, many felt that non-financial recognition; like being respected, appreciated, and acknowledged for good work, also plays a big role. The findings show that both types of incentives work best together, and motivation strategies should be flexible and shaped by the local economic and cultural context.
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Resource Topic: CHW Motivation, Supportive supervision
Resource Type: Qualitative
Year: 2025
Region: Middle East and North Africa (MENA)
Country: Iran
Publisher May Restrict Access: No