How to Mobilize Communities for Health and Social Change

Authors: Johns Hopkins University Center for Communication Programs

This field guide is designed for health program directors and managers of community-based programs who are considering using community mobilization to improve health at the individual, family, and community level. The field guide contains illustrative examples and lessons learned in community mobilization experiences from around the world, focusing on working with disadvantaged or marginalized groups in developing countries. The characteristics of each country and each region are very different, so the field guide does not recommend a unique strategy for community mobilization, but instead, offers general principles and methods which will need to be adapted to local settings and conditions.