Authors: Jamie Sewan Johnston, Lucia Abascal Miguel, Rubi Gaitán Barrillas, Emily Lopez, Julia Coxaj, Magda Silvia Sotz Mux, Parminder S. Suchdev, Jose Carlos Monzon Fuentes, Esbeydy Pardo, Semay Johnston, Nadine Ann Skinner, Anne Kraemer Diaz, Nadia Diamond-Smith & Victoria C. Ward
This study tested a multilingual vaccine education campaign shared through social media and community health workers. The campaign reached hundreds of thousands of people and showed strong engagement, especially in local languages. Community health workers found the videos and materials useful and used them often when talking about vaccines. The study suggests that combining social media with community health worker support can help improve vaccine education in communities.
Download Resource
Resource Topic: Community Engagement, Education, Vaccination
Resource Type: Evaluation
Year: 2026
Region: Latin America and the Caribbean (LAC)
Country: Guatemala
Publisher May Restrict Access: No