Risk communication

Leveraging shared social identities to build trusting relationships in Latine communities: Community health workers as crisis and risk communicators

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This study explored how Community Health Workers (CHWs) build trust when sharing information about emergencies and health risks with Latino communities. Interviews with 41 CHWs found that they used shared backgrounds, language, family ties, and experiences as immigrants to connect with community members. However, having similar backgrounds did not always guarantee trust, as … [Read more...] about Leveraging shared social identities to build trusting relationships in Latine communities: Community health workers as crisis and risk communicators